Mission and Strategy
Mission
VION Food Group wishes to exceed the needs and requirements of consumers with high quality food stuffs and ingredients made from natural materials of agricultural origin. VION products and services must meet the highest safety and quality standards in order to safeguard human and animal health.
VION aims for sustainability throughout the entire chain. Concern for the environment and animal health are fundamental principles. Animal welfare receives continuous attention. VION will earn the respect of, and enter into a sustainable relationship with, its stakeholders by listening to and fulfilling their needs and expectations.
Strategy
VION Food Group operates on a world market and endeavours to take a leading positions in the markest in which it is active. Entrepreneurship, market orientation and efficiency are essential to success and a further prerequisite is social responsibility. Profitability is vital to be able to fulfil all responsibilities and to safeguard the continuity of the business. VION has a long-term vision, a strategy and corporate objectives that enable broader social objectives to be incorporated in its decision-making. VION is focused on the requirements of the international community. This includes products, product processes and social aspects such as the care of people, animals, surroundings and environment.
VION's strategy rests on three key pillars: product leadership, operational excellence and sustainability.
Product leadership forms an inseparable element of the strategy. Consumer preference is directed increasingly toward products that combine convenience, enjoyment and health. VION is from the outset very well placed to fulfil these wishes. Innovation and marketing are well structured and VION's policy is directed at further strengthening these competencies and activities.
Operational excellence is a factor for strategic success in highly competitive markets that have little to differentiate the basic products. In these situations the bidder with the lowest cost structure will be the best placed. Accordingly, cost control and efficiency improvement also form a permanent component of corporate policy.
Sustainability is rooted in VION's strategy. VION appreciates its social responsibility for sustainable business operations. It has set itself the target of achieving the optimum balance between economic and social interests, as well the interests of its employees. VION pays a great deal of attention in its operational management to sustainability aspects, such as the use of natural resources and the environment, the respectful treatment of animals and a high level of food safety. The starting point for this is a Europe-wide level playing field. In this way VION offers all its stakeholders sustainable and performance-oriented future prospects, with a clear business focus.
The three strategic pillars are also the basis for continuing profitable autonomous growth.
Based on the nature of the markets the opportunities for organic growth are greatest for VION Convenience and limited for VION Fresh Meat and VION Ingredients. It is for this reason that, in addition to autonomous growth, VION is openly seeking controlled growth through acquisitions. For VION, acquisitions are required to meet stringent financial criteria, they must emphatically strengthen positions of leadership in the segment concerned, and finally they must have clear synergy with existing operations.
For more information look on the website of VION Food Group
